Market Demand Optimization Model Based on Information Perception Control

The development of Internet technology and the rise social networks have expanded means product information dissemination. Nowadays, consumers can obtain not only quality through real life contacts, but also cognitive virtual networks, which constitute consumers’ perception together. However, in market be controlled, companies change perceptions their consumer base towards products by enhancing dissemination on Internet, thus achieving higher corporate revenue. This article aims to study evolution process demand under control perception, a two-layer network model consisting layer were constructed. In order improve efficiency, opinion leaders who are more active responding mentions across selected, these influenced stepwise manner using maximum influence model, investigating relationship between resources Using scale-free for simulation analysis, there three main conclusions. First, could affect demand. Second, company profits would increase significantly if key individuals added layer. Third, incremental marginal effect decreases as number increases.